"In 'It IS your Attitude', Luis Lobo has expressed in a practical and effective manner the essence of how to battle the challenges of life, and WIN! Developing an enthusiastic positive attitude (EPA) coupled with a deep personal ownership of his success has resulted in Luis being a very effective leader professionally, and personally. A Great Story!" Kelly S. King, President & Chief Operating Officer BB&T Corporation   "This book will nourish your mind and nurture your heart. Its substance is useful and its style is interesting. Read it to learn and grow." Nido Qubein, Chairman, Great Harvest Bread Co. and Founder. National Speakers Association Foundation   "This is not just a book, but a life transforming idea. Luis Lobo sure practices what he preaches." Dr. Jaime Daremblum, Ambassador of Costa Rica to the United States